To help you excel in Utah’s real estate market in 2023, we gathered insights from top industry professionals, including founders, CEOs, and digital marketers. From prioritizing your online presence to leveraging social media marketing, discover the top nine tips these experts shared to boost your real estate marketing strategy in the coming year.
- Prioritize Your Online Presence
- Embrace Video Marketing
- Utilize SEO and Blogging
- Incorporate Virtual Reality Tours
- Create Personalized Content
- Focus On the Customer Experience
- Showcase Utah’s Outdoor Recreation
- Engage With the Local Community
- Leverage Social Media Marketing
Prioritize Your Online Presence
Real estate marketing in Utah will continue to be heavily influenced by technology and online platforms. Therefore, it is crucial that you focus on your online presence to succeed in this competitive industry. Start by ensuring your website is user-friendly, provides essential information to potential clients, and is mobile-friendly.
Use social media platforms to showcase your properties and establish a personal connection with your clients. Keep your online profiles up-to-date and relevant, and engage with your audience by responding to comments and messages promptly. By prioritizing your online presence, you can establish your brand, reach a wider audience, and develop long-lasting relationships with your clients.
Resgato is ready to help with your marketing project. Simply reach out and we’ll get you a free marketing consultation.
Jefferson McCall, Co-founder and HR Head, TechBullish
Embrace Video Marketing
In 2023, one game-changing tip for Utah real estate marketing is to embrace video marketing to capture the attention of the thriving millennial buyer market. With millennials making up the largest segment of homebuyers today, tapping into their preferences and behaviors is crucial.
Data shows that 85% of millennials watch video content daily, and 72% prefer video over text when researching products or services. By incorporating engaging and informative videos into your marketing strategy, you can connect with this tech-savvy generation on a deeper level.
Real-life example: Imagine showcasing your latest property through a professionally shot and edited video tour, highlighting its unique features, neighborhood attractions, and lifestyle benefits.
Himanshu Sharma, CEO and Founder, Academy of Digital Marketing
Utilize SEO and Blogging
SEO has been an effective way to reach a target audience. Through keywords in search engines, brands can connect with consumers and help them find what they’re looking for. Blogging on a website has also increased our domain rating and can improve brand visibility. In today’s digital world, marketing is essential and SEO needs to be part of any content marketing strategy.
Stephanie Venn-Watson, Co-founder, fatty15
Incorporate Virtual Reality Tours
In 2023, Utah real estate marketers can benefit by incorporating virtual reality tours to sell properties. This revolutionary technology helps potential buyers to experience the property from the comfort of their own homes, which is especially important in the current scenario.
Real estate marketers can create 3D models of properties and stitch them together in a virtual reality tour, which can then be shared with potential buyers through VR headsets. This saves time and effort for both parties involved and provides a more immersive and interactive experience, which increases the likelihood of a sale.
Tarun Saha, Co-founder and CEO, StallionZo
Create Personalized Content
The key to successful Utah real estate marketing lies in creating personalized content for your target audience. Use your website and social media channels to produce high-quality, informative, and engaging content that addresses the needs of your target market.
This could include market reports, tips for home buyers and sellers, neighborhood guides, and more. Take advantage of video marketing by posting property tour videos, neighborhood spotlights, and video blogs.
Enhance your content with professional photography and graphic design to make it visually appealing and memorable. Remember that in the digital age, people crave personalized experiences, so make your content as targeted as possible to stand out from the competition.
Basana Saha, Founder, KidsCareIdeas
Focus On Customer Experience
In 2023, the top tip for Utah real estate marketing would be to focus on providing an exceptional customer experience through personalized communication. With the rise of advanced technologies like AI and automation, making your clients feel valued, heard, and understood is more important than ever before.
To achieve this, you could use tools like chatbots or personalized messages to keep in touch with your clients throughout the buying or selling process. You could also offer virtual tours or interactive content to provide a more engaging experience. By prioritizing personalized communication, you can set yourself apart from the competition and build stronger relationships with your clients.
Georgi Todorov, Founder, ThriveMyWay
Showcase Utah’s Outdoor Recreation
Highlight outdoor recreation: Utah’s natural beauty and abundance of outdoor activities are major attractions for homebuyers. Showcase the state’s stunning landscapes, such as national parks, hiking trails, ski resorts, and water recreation areas.
Emphasize the proximity of these recreational opportunities to your listed properties, demonstrating the unique lifestyle and experiences Utah offers. Use high-quality visuals, virtual tours, and captivating descriptions to bring the outdoor experience to life for potential buyers.
Consider partnering with local adventure companies or influencers who can provide content or recommendations. By integrating outdoor recreation into your marketing strategy, you can attract buyers who value an active and nature-oriented lifestyle, making your real estate listings more appealing and memorable.
Ben Lau, Founder, Featured SEO Company
Engage With the Local Community
Engaging with the local community is a key tip for Utah real estate marketing in 2023. By participating in local events, sponsoring community initiatives, and establishing relationships with local businesses, you can strengthen your presence and reputation in the market. Learn more about Salt Lake City through Salt Lake City Podcasts.
Engaging with the community shows your commitment to Utah and builds trust among potential buyers. It allows you to connect with individuals who may become clients or refer others to your real estate services.
Engaging with the local community provides opportunities for networking, gaining insights into the market, and staying informed about upcoming developments or opportunities. This strategy helps you establish yourself as a trusted and valued member of the Utah real estate industry.
Jason Cheung, Operations Manager, Credit KO
Leverage Social Media Marketing
You must take advantage of social media marketing. A recent survey of real estate agents found that 50% of their leads in 2022 came from social media. That means agents are leaving money on the table if they are not using social media. Claim your profiles, post regularly, and even use paid advertising. Ask us today how we can help.
Mike Wood, Digital Marketer, Legalmorning
