Driving traffic to your website
Driving qualified traffic is top of mind for most business owners. Driving more traffic to your website is more important than ever, it’s easy to get caught up in the day today of running a small business. Don’t waste anymore of your time waiting for website traffic. These tips will help you decide your best strategy to drive traffic to your website. There are many ways to start making progress with your organic results, today I’ll share a few that we recommend. If you are interested in more of Resgato’s work, check it out here.
A tried and true method year-round is to directly contact your customers, if this is something that you’re not doing yet it’s probably the first step. Starting with an email capture form on your website And an automated email software is usually the first step. There are many software is available for free on the Internet today. Here at Resgato we recommend male chimp for beginners. Email marketing is a sure fire way to drive more traffic to your website, you just need to start building your list. Ready to start email marketing? Connect with us here.
- Building a list: An email capture form on your website and going through your contacts is probably a great way to start. Avoid buying generic list as they can hurt your deliverability. If you have questions about the best way to build your list simply reach out and we can chat.
- Personalization: Consider making your emails more personal to help address your customers more directly and drive more traffic to your website
- Segmentation: Using segmentation tactics in your email marketing can help you reach different audiences. This also helps your email open rate and click through. Do you have different products? Do you have certain customers that you’d like to keep informed about different parts of your business? Maybe you want to focus your emails on customers who have more likelihood to convert.
Using various social media platforms like Facebook, Instagram, Pinterest, LinkedIn etc. is a great way to extend your reach. Consider your company’s objectives and implement a wide variety of posts to engage new customers. This is a great way to increase Website click Throughs, engagement and ultimately sales. Discounts or promotions can encourage traffic to your website but avoid being too salesy in your social media posts. Want help managing your social media? Click here to get a free consultation.
SEM & SEO
The quickest way and the slowest way to build website traffic is SEM and SEO. This Infographic below does a great job at explaining the difference between using SEM and SEO to build traffic to your website. For instant results, SEM is the route you’d like to take but ultimately will cost more in the long run. Wow a strong SCO strategy will build traffic for a long time to come, though at more cost upfront. Hiring an agency like Resgato will help you build the correct mix of SEM and SEO for your small business.