Fractional CMO for Dealer Groups and Growing Utah Businesses
Executive marketing leadership without the executive salary. Strategy, budget ownership, vendor accountability, and honest measurement, led by the person you actually hired.
You work directly with Taylor Brody, not a rotating cast of account managers. Engagements are phased so we prove value before expanding scope, and you own your ad accounts and data from day one.
Book a Marketing Leadership CallWhat a Fractional CMO Owns
The whole number, not one channel. A fractional CMO is accountable for marketing working as a system.
Marketing strategy and budget allocation
Vendor and agency audits, selection, and accountability
Measurement that ties spend to leads and sales, not vendor-reported wins
Managing the people and partners doing the work
Built for Businesses Stuck Between DIY and a Full-Time CMO
If marketing decisions land on an owner or GM who has a full-time job already, and the vendor stack reports to nobody, that gap is exactly what a fractional CMO fills.
Auto and Powersports Dealer Groups
Vendor audits, co-op claims, GA4 and UTM standards, CRM lead-source hygiene, and multi-rooftop budget allocation. Resgato serves as Agency of Record for Motos America, a public powersports dealership group. See our dealership marketing work.
Utah Service Businesses
You have agencies, tools, and ad spend, but nobody owns the plan. A fractional CMO sets the strategy, holds every vendor to a number, and reports to you in plain English.
Companies Between Marketing Leaders
A departure, a reorg, or a growth phase that has outrun the team. Fractional leadership keeps the engine running and the vendors honest while you decide what the permanent org should look like.
Straight Answers on Cost
Fractional CMOs usually bill $4,000 to $25,000+ per month depending on scope, typically saving 50% or more versus a full-time hire once salary, benefits, bonus, and recruiting are counted.
We publish how this market actually prices because that is how we would want to shop. Read what a fractional CMO costs, what the role actually covers, and what the work looks like for a dealer group before you talk to anyone, including us. Comparing against an agency instead? Here is what marketing agencies charge.
How Engagements Work
Phased on purpose. We prove value before asking for more scope.
Audit
A fixed-scope review of your spend, vendors, analytics, and pipeline. You see where the money goes and what it returns.
Plan
A prioritized roadmap with budget recommendations. It is yours to keep whether or not we continue together.
Lead
Monthly leadership: vendor management, budget decisions, and reporting that ties spend to leads and sales.
Scale or Hand Off
When the function is ready for a full-time leader, we help you hire one and hand over a documented, working system.
Fractional CMO Questions, Answered
What business owners ask us before engaging
Have more questions about our marketing services?
Ready to put these numbers to work for your business?
Tell us your goals and we'll show you exactly how we'll hit them. Free consultation, no pressure.