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    The latest strategies, trends, and insights from the world of digital marketing.

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    Google Vehicle Ads: The Inventory Advertising Channel Your Dealership Should Be Running
    2026-06-197 min readDealership Marketing

    Google Vehicle Ads: The Inventory Advertising Channel Your Dealership Should Be Running

    Google Vehicle Ads put your actual inventory, with photos and prices, directly in front of shoppers searching for cars. Dealerships running them are capturing high-intent traffic their competitors are paying third-party sites to reach. Here is how the channel works and how to win with it.

    Recent Articles

    Showing 43 of 44 articles
    Content Marketing ROI: How to Prove Your Blog Is Actually Driving Revenue

    Most businesses publish content on faith and cannot say whether it makes money. Content marketing can deliver strong long-term ROI, but only if you measure it correctly. Here is how to connect what you publish to revenue.

    Taylor BrodyTaylor Brody8 min read
    Retargeting Done Right: Turning Window Shoppers Into Customers

    Around 96% of first-time visitors leave your website without converting. Retargeting is how you win a meaningful share of them back. Here is how to build campaigns that re-engage buyers instead of annoying them.

    Taylor BrodyTaylor Brody7 min read
    Dealership Reputation Management: How Online Reviews Decide Where Car Shoppers Go

    Before a shopper ever calls your store, they have read your reviews and ranked you against the dealership down the road. Star ratings now move more deals than any single ad campaign. Here is how to build a reputation program that actually drives showroom traffic.

    Taylor BrodyTaylor Brody8 min read
    Used Car Acquisition: How Smart Dealerships Are Sourcing Inventory Through Marketing

    Auction prices are up, trade-ins are down, and used inventory is the hardest it has been to source in years. Dealerships that are winning the inventory war are doing it through marketing, not auction floors. Here is how.

    Taylor BrodyTaylor Brody8 min read
    Fixed Ops Marketing: Why Your Service Department Is the Most Profitable Channel You Are Ignoring

    Service and parts produce 49% of dealership gross profit on a fraction of the marketing budget. Here is why fixed ops marketing is the highest-ROI channel most dealerships ignore — and how to build a program that drives RO count and customer retention.

    Taylor BrodyTaylor Brody8 min read
    The 5-Minute Rule: How Speed-to-Lead Decides Who Wins the Sale

    Dealerships that respond to a new lead within 5 minutes are 21x more likely to close the sale than those that respond after 30 minutes. Most dealerships still take hours. Here is how to fix the speed-to-lead problem at your store.

    Taylor BrodyTaylor Brody7 min read
    Why Your Dealership's Cost Per Lead Keeps Rising (And How to Fix It)

    CarGurus, Autotrader, and Cars.com fees are up double digits year-over-year while lead quality drops. Here is why third-party lead costs are spiraling and how dealerships are taking control by building their own demand.

    Taylor BrodyTaylor Brody8 min read
    What Is GEO? Generative Engine Optimization Explained for Business Owners

    GEO is how your business gets cited in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. Here is what it means, why it matters, and how to start.

    Taylor BrodyTaylor Brody8 min read
    The Complete Local SEO Checklist for 2026: 15 Steps to Rank in Your City

    Local search drives foot traffic and phone calls. This is the exact 15-step checklist we use to get businesses ranking in their local market within 90 days.

    Taylor BrodyTaylor Brody9 min read
    How to Choose a Digital Marketing Agency: 7 Questions to Ask Before Signing

    Most agencies sound the same on their websites. Here are the seven questions that separate agencies who will actually move your numbers from those who will just send you reports.

    Taylor BrodyTaylor Brody7 min read
    SEO vs PPC: Which Is Right for Your Business in 2026?

    SEO builds long-term organic visibility while PPC delivers immediate traffic. Here is how to decide which channel deserves your budget, or whether a combined approach is the better play.

    Taylor BrodyTaylor Brody8 min read
    Email Marketing Strategies for Connecting with Local Customers

    Learn how to create email campaigns that resonate with your local customer base and drive foot traffic to your physical locations.

    Taylor BrodyTaylor Brody6 min read
    The Dealership Digital Marketing Playbook: What Works in 2026

    Car shoppers spend an average of 14 hours researching online before visiting a dealership. Here's how to make sure your dealership is part of that research process from the start.

    Taylor BrodyTaylor Brody8 min read
    AI Search Visibility: What Businesses Need to Know About ChatGPT, Perplexity, and Google AI Overviews

    Search is no longer just Google's ten blue links. AI-powered search engines are changing how customers find businesses. Here's what you need to do to show up in AI-generated answers.

    Taylor BrodyTaylor Brody9 min read
    Content Marketing ROI: How to Measure What Actually Matters

    Content marketing works, but proving it is another story. Here's a practical framework for measuring content ROI that goes beyond pageviews and actually connects to revenue.

    Taylor BrodyTaylor Brody8 min read
    Social Media Strategy for B2B Companies: Beyond Just Posting

    Most B2B companies treat social media as an afterthought. Here's how to build a social strategy that actually generates leads, builds authority, and supports your sales pipeline.

    Taylor BrodyTaylor Brody7 min read
    What Prospects See When They Google You Before the First Meeting

    Most B2B relationships start with a search. Before a prospect returns your call or responds to your outreach, they've already formed an impression based on what they found online. Here's how to make sure your digital presence is working for you before the first conversation even happens.

    Taylor BrodyTaylor Brody5 min read
    Google AI Overviews: What Utah Businesses Need to Know in 2026

    Google's AI Overviews are changing how search results look—and how much traffic websites get. Here is what Utah businesses need to understand and how to adapt.

    Taylor BrodyTaylor Brody7 min read
    The Real ROI of Content Marketing for Utah Service Businesses

    Content marketing sounds slow. But the numbers tell a different story. Here is how Utah service businesses calculate and maximize the ROI of their content investment.

    Taylor BrodyTaylor Brody7 min read
    Utah Small Businesses: Why You Need a Retargeting Strategy

    Most visitors leave your website without converting. Retargeting brings them back. Here is how Utah small businesses can set up a retargeting strategy that actually drives revenue.

    Taylor BrodyTaylor Brody6 min read
    New Year SEO Checklist for Utah Businesses

    Start the year strong. This practical SEO checklist covers everything Utah businesses should audit and optimize at the start of a new year.

    Taylor BrodyTaylor Brody8 min read
    2026 Digital Marketing Trends Every Utah Business Should Know

    AI search, zero-click results, and the death of third-party cookies are reshaping digital marketing. Here is what Utah businesses need to prepare for in 2026.

    Taylor BrodyTaylor Brody8 min read
    How Social Media Marketing Drives Business Growth in Utah

    Social media is not just about likes and followers. For Utah businesses, it is a lead generation engine, brand builder, and customer retention tool all in one.

    Taylor BrodyTaylor Brody6 min read
    5 PPC Mistakes Utah Businesses Make (And How to Fix Them)

    Most Utah businesses waste 30-50% of their Google Ads budget on these five common mistakes. Here is how to identify and fix each one.

    Taylor BrodyTaylor Brody7 min read
    The Complete Guide to Local SEO for Utah Businesses

    Local SEO is how Utah customers find you on Google. This complete guide covers everything from Google Business Profile to local link building.

    Taylor BrodyTaylor Brody10 min read
    Facebook vs. Google Ads: Which Works Better for Utah Small Businesses?

    Both platforms can drive real results—but they work very differently. Here is how Utah small businesses should think about choosing between Facebook and Google Ads.

    Taylor BrodyTaylor Brody8 min read
    Why Your Utah Business Needs a Content Strategy in 2025

    Posting randomly isn't a content strategy. Utah businesses that win in search have a deliberate plan. Here's what that looks like and why it matters more than ever.

    Taylor BrodyTaylor Brody6 min read
    Google's Local Pack: How Utah Businesses Can Win More Map Rankings

    Appearing in Google's Local Pack (the map results) puts your Utah business in front of high-intent customers. Here's exactly how to get there.

    Taylor BrodyTaylor Brody7 min read
    How to Find the Right Marketing Agency: Complete Guide for 2025

    Learn how to identify, evaluate, and choose the perfect marketing agency for your business needs and goals in today's competitive market.

    Taylor BrodyTaylor Brody14 min read
    Where to Host a Website: Complete Hosting Guide for 2025

    Compare the best website hosting options, from shared hosting to cloud platforms, and find the perfect solution for your needs and budget.

    Taylor BrodyTaylor Brody13 min read
    How to Build a Website: Complete Guide for 2025

    Learn everything you need to know about building a professional website, from planning and design to development and launch in today's digital landscape.

    Taylor BrodyTaylor Brody15 min read
    Utah PPC Agency Guide: Choosing the Right Partner for Your Business

    Find the perfect PPC agency in Utah with this comprehensive guide covering what to look for, questions to ask, and how to evaluate performance for maximum ROI.

    Taylor BrodyTaylor Brody12 min read
    Plumber Marketing Guide: How to Get More Customers in 2025
    Service Business Marketing2025-06-28

    Plumber Marketing Guide: How to Get More Customers in 2025

    Discover proven marketing strategies specifically designed for plumbing businesses to attract more customers, build trust, and grow your service area in today's competitive market.

    Taylor BrodyTaylor Brody9 min read
    Supercharge Your Software Company's Website with These Advanced Wordpress Plugins

    Speed up your Wordpress Website

    Resgato TeamResgato Team10 min read
    Auto Dealer Marketing Strategies That Drive Sales in 2025

    Discover proven digital marketing strategies specifically designed for auto dealerships to increase foot traffic, generate leads, and boost vehicle sales in today's competitive market.

    Taylor BrodyTaylor Brody10 min read
    Utah Real Estate Marketing
    Local Marketing2025-05-19

    Utah Real Estate Marketing

    Tips on Marketing for Utah Real Estate

    Resgato TeamResgato Team8 min read
    Future of AI in Digital Marketing

    Learn about the future of AI in Digital Marketing from Resgato

    Resgato TeamResgato Team8 min read
    Email Marketing Strategies for Connecting with Local Customers

    Learn how to create email campaigns that resonate with your local customer base and drive traffic to your store's locations.

    Taylor BrodyTaylor Brody6 min read
    SEO Best Practices Guide
    SEO2025-02-08

    SEO Best Practices Guide

    Learn SEO Tips from Resgato

    Taylor BrodyTaylor Brody7 min read
    SEO in the Age of AI: Adapting to the New Digital Landscape

    Discover how artificial intelligence is reshaping SEO strategies and what marketers need to do to stay ahead in this rapidly evolving digital landscape.

    Taylor BrodyTaylor Brody7 min read
    PPC vs Performance Max: Choosing the Right Google Ads Strategy

    Compare traditional PPC campaigns with Google's AI-driven Performance Max to determine which approach will deliver the best results for your business goals.

    Taylor BrodyTaylor Brody6 min read
    Digital Marketing Strategies That Work for Small Businesses

    Discover cost-effective digital marketing approaches that deliver real results for small businesses with limited budgets and resources.

    Taylor BrodyTaylor Brody8 min read
    Why SMS Marketing Should Be Part of Your Digital Strategy

    Explore the unmatched open rates and engagement potential of SMS marketing and learn how to integrate it effectively with your other marketing channels.

    Taylor BrodyTaylor Brody5 min read

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