Taylor Brody

Retainers, project fees, hourly rates, percentage of ad spend: here is what marketing agencies actually charge in 2026, what each service should cost, and how to budget without getting burned.

Most agencies will not publish real numbers, so here they are: what clicks actually cost by industry, what PPC management fees look like, and what a small business in the Mountain West should realistically budget for Google Ads.

Google Vehicle Ads put your actual inventory, with photos and prices, directly in front of shoppers searching for cars. Dealerships running them are capturing high-intent traffic their competitors are paying third-party sites to reach. Here is how the channel works and how to win with it.

Most blogs run on faith. Here is how to measure content marketing ROI, connect every post to leads and revenue, and let compounding returns make your case.

Most first-time visitors leave your website without converting. Smart retargeting wins a meaningful share of them back without annoying anyone. Here is how.

Automotive reputation management moves more deals than any single ad campaign. Here is how reviews decide where shoppers buy, and how to win them.

Auction prices are up, trade-ins are down, and used inventory is the hardest it has been to source in years. Dealerships that are winning the inventory war are doing it through marketing, not auction floors. Here is how.

Service and parts produce 49% of dealership gross profit on a fraction of the marketing budget. Here is why fixed ops marketing is the highest-ROI channel most dealerships ignore — and how to build a program that drives RO count and customer retention.

Dealerships that respond to a new lead within 5 minutes are 21x more likely to close the sale than those that respond after 30 minutes. Most dealerships still take hours. Here is how to fix the speed-to-lead problem at your store.

CarGurus, Autotrader, and Cars.com fees are up double digits year-over-year while lead quality drops. Here is why third-party lead costs are spiraling and how dealerships are taking control by building their own demand.

GEO is how your business gets cited in AI answers from ChatGPT, Perplexity, and Google AI Overviews. What it means, why it matters, and how to start.

Local search drives foot traffic and phone calls. This is the exact 15-step local SEO checklist we use to get businesses ranking in their market.

Every agency pitch sounds good. Here is how to choose a digital marketing agency that will actually move your numbers, from first research to final contract.

SEO builds long-term organic visibility while PPC delivers immediate traffic. Here is how to decide which channel deserves your budget, or whether a combined approach is the better play.

Learn how to create email campaigns that resonate with your local customer base and drive foot traffic to your physical locations.

The complete dealership digital marketing playbook for 2026: SEO, paid media, lead handling, reputation, and retention that ties back to units sold.

Most B2B companies treat social media as an afterthought. Here's how to build a social strategy that actually generates leads, builds authority, and supports your sales pipeline.

Most B2B relationships start with a search. Before a prospect returns your call or responds to your outreach, they've already formed an impression based on what they found online. Here's how to make sure your digital presence is working for you before the first conversation even happens.

AI search, zero-click results, and the death of third-party cookies are reshaping digital marketing. Here is what Utah businesses need to prepare for in 2026.

Social media is not just about likes and followers. For Utah businesses, it is a lead generation engine, brand builder, and customer retention tool all in one.

Most Utah businesses waste 30-50% of their Google Ads budget on these five common mistakes. Here is how to identify and fix each one.

Both platforms can drive real results—but they work very differently. Here is how Utah small businesses should think about choosing between Facebook and Google Ads.

Posting randomly isn't a content strategy. Utah businesses that win in search have a deliberate plan. Here's what that looks like and why it matters more than ever.

Appearing in Google's Local Pack (the map results) puts your Utah business in front of high-intent customers. Here's exactly how to get there.

Find the perfect PPC agency in Utah with this comprehensive guide covering what to look for, questions to ask, and how to evaluate performance for maximum ROI.

Discover proven marketing strategies specifically designed for plumbing businesses to attract more customers, build trust, and grow your service area in today's competitive market.

Explore the unmatched open rates and engagement potential of SMS marketing and learn how to integrate it effectively with your other marketing channels.

Discover cost-effective digital marketing approaches that deliver real results for small businesses with limited budgets and resources.

Compare traditional PPC campaigns with Google's AI-driven Performance Max to determine which approach will deliver the best results for your business goals.